The Southern Illinois University Edwardsville Marketing and Communications Department received seven awards in the 2018 Collegiate Advertising Awards competition. SIUE matched its standing from each of the past two years when it also received seven total awards.
Entries are judged on creativity, layout/design, typography, production, quality and overall effectiveness. SIUE earned gold awards in three categories:
- The Lovejoy Library website in the Website Design category
- Men’s basketball schedule poster in the Sports Specific category
- Theater and Dance brochures in the Brochure–Series category
SIUE also earned silver awards in four categories:
- Pre-Advising Lesson Series in the Special Video Production-Series category
- Diversity and Inclusion Strategic Plan in the Brochure-Multiple Pages category
- The Undergraduate Yearbook in the Student Viewbook-Printed category
- “e” Baseball T-Shirt in the Advertising Specialty category
The Collegiate Advertising Awards program is an elite national program created to honor today’s most talented marketing professionals for outstanding excellence in all forms of advertising, marketing and promotion specific to higher education products and services. The Collegiate Advertising Awards allow for marketing and advertising efforts to compete against similarly sized colleges, universities and other educational organizations nationwide.
All entries are centralized for judging (per category) by a panel of design and education-marketing professionals with decades of combined experience. The top scoring entries are honored with the appropriate award depending upon final judges scores. Gold, silver and bronze certificates are issued by both group and category. SIUE competes in the school group of 10,001-20,000 students.